Ira Kalb

Expert in branding, image creation, marketing and corporation communications

Assistant professor of Clinical Marketing, USC Marshall School of Business
Faculty adviser, Los Angeles Community Impact
Member, Undergraduate Curriculum Committee
Member, Communications Committee

Expertise

  • branding and corporate image marketing
  • promotion (including advertising and sales)
  • social media
  • marketing communications
  • distribution
  • responding to rumors and image damage
  • crisis management
  • marketing strategy
  • zero-budget marketing
  • business plans
  • high-tech marketing
  • marketing information systems
  • new product introductions
  • image creation
  • ad effectiveness
  • marketplace research
  • marketing performance

Additional Information

  • President, American Marketing Association, 1995
  • Author, more than 10 published books and 70 articles
  • Recipient, Golden Apple Teaching Award, 2009 and 2011; Harvey Communications Award for greatest response to an ad; and Alpha Lambda Delta and Gamma Sigma Alpha teaching awards
  • Creator, numerous inventions to produce more effective marketing
  • Marketing adviser, Southern California Business Film Festival
  • Professor, Micro-Seminar program
  • Member, Board of Directors, Jazz Bakery

Professor Kalb is a consultant, writer and speaker who has authored 10 books, 342 published articles and made over 582 media appearances. He currently writes for the Huffington Post and Business Insider.

A member of the Wall Street Journal’s crisis management expert panel, Kalb is an authority on marketing strategy, promotion, responding to rumors and image damage, branding and corporate image marketing and the use of social media and high-tech marketing. Former president of the American Marketing Association and CEO of his own consulting and training firm, Kalb has expanded the understanding and adoption of more effective marketing techniques.

He holds a master’s degree in Business Administration and a Bachelor of Science degree in Bio-Engineering Systems from UCLA, where he graduated with honors.

 

Videos

  • CNN Interview: Star Tweeting Disasters

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