Johanna Blakley

Expert in popular culture, digital technology and entertainment, including media habits of liberals versus those of conservatives

Managing Director and Director of Research, The Norman Lear Center
USC Annenberg School for Communication and Journalism


  • social impact of social media
  • gender and media
  • fashion
  • entertainment and politics
  • entertainment education
  • media impact measurement
  • documentary film
  • intellectual property law and creativity
  • transmedia storytelling
  • multimedia storytelling
  • celebrity culture
  • global entertainment
  • politics and popular culture
  • cultural diplomacy
  • propaganda

Additional Information

  • Has two talks on with nearly two million views: Social Media & the End of Gender and Lessons from Fashion’s Free Culture
  • Currently co-Principal Investigator, with Marty Kaplan, on the Media Impact Project, a hub for collecting, developing and sharing approaches for measuring the impact of media, which has received $3.75 million from the Bill and Melinda Gates Foundation, the John S. and James L. Knight Foundation and the Open Society Foundation
  • Editor of the Norman Lear Center Press, where she has produced over 40 titles, including Warners’ War: Politics, Pop Culture & Propaganda in Wartime HollywoodReady to Share: Fashion & the Ownership of Creativity; Artists, Technology & the Ownership of Creative Content; and Television’s Changing Image of American Jews.
  • Currently on the advisory board of Women@Paley at the Paley Center for Media; FEM Inc., a technology venture, and she’s a fellow in the Los Angeles Institute for the Humanities
  • PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and 20th Century literature
  • Former web producer and digital archivist at Vivendi-Universal Games
  • On the editorial board of the International Journal of Gender, Science and Technology
  • Founding member of the board of directors for Les Figues Press, a venue for literary experimentation


  • TED Talk: Social media & the end of gender
  • TED Talks: Lessons from fashion's free culture
  • TEDx Talk: Movies for a Change

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