Jorge Barraza
- Professor of psychology (consumer)
- USC Dornsife College of Letters, Arts and Sciences
Links:
Expertise Summary
Expert in emotion and decision-making, and consumer neuroscience
Expertise
- Consumer emotion
- Consumer behavior
- Consumer neuroscience
- Storytelling
- Engagement and immersion in entertainment
Languages
- Spanish
Additional Information
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Co-founder of a consumer neuroscience consultancy (Immersion Neuroscience) serving to provide neuroscience insights to consumer behavior