USC in the News
USC in the News 12/20/2012
The Atlantic featured research by John Heidemann of the USC Viterbi School finding that Internet outages doubled across the United States during Hurricane Sandy. “This significant increase in outages shows the large impact Sandy had on our national infrastructure,” Heidemann said. “We are working to improve the coverage of our techniques to provide a nearly real-time view of outages across the entire Internet.” The story was also covered by United Press International, ZDnet, Courier-Journal, Science Daily and RedOrbit.
American Public Media’s “Marketplace” featured the Interactive Media program at the USC School of Cinematic Arts and USC Viterbi School on a piece about what makes games addictive to play. The story featured “Journey,” a critically lauded game created by USC graduates. USC student Simon Wiscombe and USC alumni Sean Bouchard and Elizabeth Swensen were interviewed for the piece. “Movies express things through dialogue and images, we express things by behavior modification, really, by telling you what sorts of behaviors we will reward and what sorts of behaviors we'll punish,” Bouchard said.
Business Insider ran a column by Ira Kalb of the USC Marshall School about branded shopping days like “Cyber Monday,” and why they’re unlikely to disappear. “To retailers, the branding of holiday shopping days is one of the few tools they’ve found to be effective in combating reduced sales in a sluggish economy,” Kalb wrote.
The Wall Street Journal quoted Dowell Myers of the USC Price School about Silicon Valley’s population growth.
Los Angeles Times quoted Dan Schnur of the USC Dornsife College about Gov. Jerry Brown’s high marks for effectiveness.
Los Angeles Times quoted Dan Schnur of the USC Dornsife College about how the Los Angeles mayoral candidates need to differentiate themselves.
Forbes cited Warren Bennis of the USC Marshall School on the difference between maps and compasses when it comes to leadership.
Minnesota Public Radio interviewed Richard Green of the USC Lusk Center for Real Estate about the role of Generation X in the national economy.
CQ Weekly quoted Edward Kleinbard of the USC Gould School about corporate tax rates.
ABC News Los Angeles affiliate KABC-TV interviewed Ira Kalb of the USC Marshall School about this year’s shopping season.
“The Dr. Oz Show” interviewed Edward Grant of the Keck School of USC about virtual ultrasound that digitally recreates fluid-filled structures.
Hispanic Business quoted Jonathan Kotler of the USC Annenberg School about the arrest of a Cal Poly Pomona student who made threatening comments on social media.
Forbes included USC Annenberg School alumna Callie Schweitzer in its “30 Under 30: Media,” feature.
Gizmag mentioned an Android app developed by USC that uses a cell phone’s camera to measure particulate matter in the atmosphere.
Truthdig ran a column by Richard Reeves of the USC Annenberg School about Sen. Daniel Inouye, who recently passed away.