USC in the News

USC In the News 4/25/2017

Fast Company featured Fred Cook, director of the USC Annenberg School's Center for Public Relations, and a new class he developed called "Improvisational Leadership." "Students fear finding the perfect job the day they graduate … they've taken the classes and done the internships, but they're often short on life experience." The class, which is 100 percent experiential, forced students out of their comfort zones, encouraged taking professional risks and understanding the value of fear, in the hopes of developing "more creative, courageous leaders."

TechCrunch highlighted research by Shrikanth Narayanan of the USC Viterbi School's Signal Analysis and Interpretation Laboratory, Adela Timmons of the USC Dornsife College's Family Studies project and colleagues that created an algorithm which can detect if a couple has had an argument. The Couple Mobile Sensing Project can identify conflict based on raised heart rate and other metrics gathered from wearables and mobile phones. Digital Trends and Elle also covered the project.

The Huffington Post published commentary by Ira Kalb of the USC Marshall School about the difficulties facing university researchers when trying to bring an innovation to market. Kalb highlighted the USC Viterbi School's Alfred E. Mann Institute for Biomedical Engineering's (AMI-USC) success with finding commercial partners for biomedical inventions. The piece noted AMI-USC's partnerships across the USC campus.

Engadget featured the USC Shoah Foundation and its work to preserve the first-hand accounts of Holocaust survivors in virtual reality. The mission is more urgent now because of the advanced age of the remaining survivors. The foundation's 17-minute VR experience, "The Last Goodbye," featuring the testimony of 85-year-old Pinchas Gutter, debuted at the Tribeca Film Festival.

Vox's "SBNation" highlighted USC's recognition as the winner of the Zero Waste Bowl with the PAC-12 Conference after successfully diverting 94 percent of its waste at a USC home football game. "We’re proud to be a part of a program such as the Zero Waste Initiative at the Coliseum. This is an opportunity for USC Athletics and our fans to lead the way in terms of taking ownership of our environmental impact on game days," said USC Athletic Director Lynn Swann.

The Washington Post quoted Edward Kleinbard of the USC Gould School on the lack of historical success for President Donald Trump's tax strategy, which contends tax cuts will pay for themselves through economic growth. The Week also cited Kleinbard's comments.

NPR's "All Things Considered" interviewed Dan Schnur of the USC Annenberg School on whether President Donald Trump has demonstrated a cohesive political view during his first 100 days in office.

KPCC-FM interviewed Salpi Ghazarian, director of the USC Dornsife College's Institute of Armenian Studies, about educating the public about the Armenian genocide.

CNBC interviewed Jonathan Taplin of the USC Annenberg School on how to combat Facebook and Google's dominance over the technology industry.

El Economista (Mexico) quoted Jonathan Samet and Lourdes Baezconde-Garbanati of Keck Medicine of USC about why researchers are concerned about the future of funding for scientific research.

The Atlantic quoted Ann Owens of the USC Dornsife College on how economic and racial segregation has grown in the past 30 years between schools and school districts.

TechRepublic quoted Jeffrey Miller of the USC Viterbi School about the type of consumer that is drawn to Tesla.

LA Weekly quoted Dowell Myers of the USC Price School about Los Angeles' demographics leading up to the 1992 riots and current gentrification in the West Adams and Jefferson Park neighborhoods.

Marshall Broadcasting Group interviewed James Moore of the USC Viterbi School about President Donald Trump's campaign promise of funding infrastructure programs.

Los Angeles Times reported on USC's renovation plans for the Los Angeles Memorial Coliseum.

NBC News cited USC research from 1998 about the 1992 riots in Los Angeles.

Entrepreneur cited research by Nathanael Fast of the USC Marshall School and colleagues on the behavior of employees who adopt colleague blaming behavior when it is present in the workplace.

Orlando Sentinel noted a study by Stacy Smith of the USC Annenberg School's Media, Diversity & Social Change Initiative about the proportion of directors who are women or people of color who produced the top films in the past decade.

Parade noted USC hosted the 22nd annual Los Angeles Times Festival of Books.

Jewish Journal published an op-ed by Marty Kaplan of the USC Annenberg School about President Donald Trump's firing of the surgeon general.

Santa Barbara Independent noted research by David Caron of the USC Dornsife College that found toxic algae blooms have negatively affected the marine life off the West Coast.