USC in the News

USC In the News 7/26/2017

U.S. News & World Report featured a report by Jay Wang and Nicholas Cull of the USC Annenberg School's Center on Public Diplomacy and colleagues on the changing soft power yielded by the world's most powerful countries. France replaced the U.S. as No. 1 in the Soft Power 30 Index, an annual ranking recently released by communications consulting firm Portland in partnership with the University of Southern California's Center for Public Diplomacy. "[Soft power developed through diplomacy between like minds] has helped to effectively keep the peace for the better part of a generation and should not be jettisoned at this juncture, no matter how complicated the circumstances of our world may become," said Christopher Holmes Smith of the USC Annenberg School. Salon, Press Association (UK), Tribune de Genève (Switzerland), Diario de Noticias (Portugal) and Rethemnos News (Greece) also reported on the study.

KPCC-FM highlighted research by Scott Fruin of Keck Medicine of USC on how commuters can reduce their pollution exposure by rolling up the windows and recirculating the air inside the car. "The less time you spend in your vehicle, the less this problem applies. If you can change where you live or your job, living closer to work really adds up over time – and saves you a lot of time and wear and tear on your car," he said. Fruin also added that commuters living in the Inland Empire are exposed to the most pollution in Southern California.

Science featured research by Daniel Benjamin of the USC Dornsife College about a stricter standard for statistical significance in research studies. "If we're going to be in a world where the research community expects some strict cutoff ... it's better that that threshold be .005 than .05. That's an improvement over the status quo," said Benjamin. The researchers believe a lower p-value will save resources previously wasted on false-positive results.

The Huffington Post featured research by Lon Schneider of Keck Medicine of USC and colleagues on the impact of a healthier lifestyle in reducing dementia risk. Experts from around the world and USC identified nine risk factors for dementia: education to a maximum of age 15; hypertension, hearing loss and obesity in middle age; and smoking, depression, physical inactivity, social isolation and diabetes in late life. "Society must engage in ways to reduce dementia risk throughout life, and improve the care and treatment for those with the disease,"  Schneider said.

Harper's Bazaar highlighted research by Bart Kosko of the USC Viterbi School's Signal and Image Processing Institute on how city noise is a public health threat, as outlined in his book, Noise. According to Kosko, the body is wired to release adrenalin, cortisol, and other stress hormones to engage the fight-or-flight response when a loud noise occurs. As individuals are exposed to loud noises constantly, the body releases high levels of these hormones, which can affect the brain, promote tumor development, contribute to heart disease and respiratory conditions and a host of other health issues.

Los Angeles Times quoted Richard Green, director of the USC Lusk Center, on rising home prices in California.

Los Angeles Times quoted Jonathan Sum of the Ostrow School of USC's Division of Biokinesiology and Physical Therapy on the seriousness of Dodgers pitcher Clayton Kershaw's back strain.

The Atlantic quoted Morgan Polikoff of the USC Rossier School about proposals to extend standardized testing to students in K-2 grades.

ESPN quoted Michael Colangelo of the USC Marshall School's Sports Business Institute about a recent bidding war for Major League Soccer media rights.

San Gabriel Valley Tribune quoted Lars Perner of the USC Marshall School on how housing costs have impacted the financial health of California residents.

Ars Technica quoted Michael Chasalow of the USC Gould School about a legal dispute over the ownership of fact-checking site Snopes.com.

The New York Times published a story related to the former dean of Keck School of Medicine of USC, Carmen Puliafito. The Times included the story in its "California Today" and "Morning Briefing" newsletters as well. Los Angeles Times (additional stories here, here and here), NPR, ABC News Los Angeles Affiliate KABC-TV, CBS News Los Angeles affiliate KCAL-TV, NBC News affiliate KNBC-TV, City News Service, Kaiser Health News (second mention here), Pasadena Star-News, California Healthline and Pasadena Now noted the story.

Wired mentioned USC is one of the few schools in the nation to offer "Hacking for Defense" classes this year.

AdvertisingWeek cited research by Stacy Smith of the USC Annenberg School's Media, Diversity & Social Change Initiative and colleagues on the lack of gender parity among film directors for the country's highest-grossing movies over 10 years.

Forbes mentioned a disbanded USC Thornton School graduate certificate program in a story about federal gainful employment standards.