Daniel Durbin

Expert in the Super Bowl, sports communication and the Olympics

Director, Institute of Sports, Media and Society

Clinical Professor

USC Annenberg School for Communication and Journalism


  • popular culture
  • mass media
  • branding
  • image management
  • sports communication
  • sports and culture
  • the rhetoric of sports, health, fitness, nutrition and medicine
  • the promotion of health, fitness and medicine in advertising
  • fashion