Daniela Baroffio

Expert in popular culture and the media portrayal of race and gender

Clinical Assistant Professor, USC Annenberg School for Communication and Journalism


  • mass media
  • popular culture and its interpretation
  • gender, race and national identity as they appear in popular media
  • gender studies
  • marketing research

Additional Information

  • recently completed a dissertation that considers the figure of the U.S. female soldier
  • teaches courses that examine the politics of gender in the media and interpretations of popular culture