David Carter

Expert on sports business and sports marketing

Professor of Sports Business, USC Marshall School of Business

Executive Director, USC Sports Business Institute


  • sports marketing
  • sports business
  • sports economics
  • sports and public policy
  • athlete endorsements
  • sports salaries

Additional Information

  • Author, On the Ball: What You Can Learn about Business from America’s Sports Leaders (2003), Keeping Score (1996) and You Can’t Play the Game if You Don’t Know the Rules (1994)

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