Deborah MacInnis

Expert in branding and consumer behavior, decision-making and information processing

Vice Dean for Undergraduate Programs

Charles L. and Ramona I. Hilliard Professor of Business Administration

Professor of Marketing, USC Marshall School of Business


  • consumer information processing
  • consumer emotions
  • persuasion and influence
  • branding
  • advertising and promotion

Additional Information

  • Theory Development Editor, Journal of Marketing
  • Editorial Review Board Member and Former Co-Editor, Journal of Consumer Research
  • Former President, Treasurer and Conference Co-Chair, Association for Consumer Research
  • Member: American Marketing Institution, Society for Consumer Psychology
  • Co-author of the forthcoming Brand Admiration: Building a Business People Love (Wiley Press, October 2016) to help make sense of the ever-increasing relationship between brand and leadership

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