Deborah MacInnis
- Vice Dean for Undergraduate Programs
- Charles L. and Ramona I. Hilliard Professor of Business Administration
- Professor of Marketing, USC Marshall School of Business
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Expertise Summary
Expert in branding and consumer behavior, decision-making and information processing
Expertise
- consumer information processing
- consumer emotions
- persuasion and influence
- branding
- advertising and promotion
Additional Information
- Theory Development Editor, Journal of Marketing
- Editorial Review Board Member and Former Co-Editor, Journal of Consumer Research
- Former President, Treasurer and Conference Co-Chair, Association for Consumer Research
- Member: American Marketing Institution, Society for Consumer Psychology
- Co-author of the forthcoming Brand Admiration: Building a Business People Love (Wiley Press, October 2016) to help make sense of the ever-increasing relationship between brand and leadership