Gerard J. Tellis
Enterprise expert and marketing researcher focusing on product innovation and market entry
Professor of Marketing, Management, and Organization, Neely Chair of American Enterprise, Director of USC Marshall Center for Global Innovation
Expertise
- innovation
- advertising
- global strategy
- market entry
- new product
- pricing
- quality
Additional Information
- Dr. Tellis has published over 100 papers, made over a 100 presentations, and won over 20 awards, including the most pretegios in the field: Bass, Odell, Maynard,and ISMS Fellow awards.
