Gerard J. Tellis
- Professor of Marketing, Management, and Organization, Neely Chair of American Enterprise, Director of USC Marshall Center for Global Innovation
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Expertise Summary
Enterprise expert and marketing researcher focusing on product innovation and market entry
Expertise
- innovation
- advertising
- global strategy
- market entry
- new product
- pricing
- quality
Additional Information
- Dr. Tellis has published over 100 papers, made over a 100 presentations, and won over 20 awards, including the most pretegios in the field: Bass, Odell, Maynard,and ISMS Fellow awards.