MEDIA ADVISORY: USC Annual Admissions Conference

December 21, 2017

The annual conference of USC Rossier School of Education’s Center for Enrollment Research, Policy and Practice (CERPP) will be held Jan. 17-19 at the Marina Del Rey Marriott.

*Reporters are asked to RSVP to Emily Gersema at or (213) 740-0252*


In a time when universities and colleges must justify their pursuit of diversity with evidence-based practice, the 2018 CERPP Conference, with its theme of “Toward More Equitable and Expert Practice,” will feature new and emerging indicators of who students are and what they can do. Simply put, greater expertise will yield greater equity and better admission decisions. The audience will be comprised of leading graduate and undergraduate admission deans, campus enrollment policymakers, higher education scholars, K-12 educators, and state and federal policy makers.

Topics, questions and themes:

  • Has it ever been more important to double down on our commitment to equity?
  • What is the latest research and methods to achieve greater equity and expertise in admissions?
  • What are the innovative models for performance-based assessments that better reflect K-12 student achievement and potential?
  • How can you achieve a demographic dividend or greater diversity with admissions policy changes?


Jan. 17-19, 2018. The conference website is here.


Marina del Rey Marriott, 4100 Admiralty Way, Marina del Rey, CA 90292

Reserve a room here.


Nearly 200 college deans, higher education scholars, state and federal policymakers and school leaders.

Keynote Speakers:

  • Linda Darling-Hammond, President and CEO, Learning Policy Institute (LPI); Charles E. Ducommun Professor of Education Emeritus, Stanford University
  • Mary Helen Immordino-Yang, Associate Professor of Education, Psychology and Neuroscience, Rossier School of Education; Associate Professor of Psychology, Brain and Creativity Institute, University of Southern California
  • Shafiqa Ahmadi, Associate Professor of Clinical Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Sean P. “Jack” Buckley, Senior Vice President, American Institutes for Research (AIR)
  • Darnell Cole, Associate Professor of Education; Co-Director, Center for Education, Identity and Social Justice, University of Southern California
  • Patrick Kyllonen, Senior Research Director of the Center for Academic and Workforce Readiness and Success, Educational Testing Service (ETS)


Members of the media may RSVP for the conference by contacting Emily Gersema, USC Media Relations Specialist, at (213) 740-0252 or

About the annual admissions conference

The USC Center for Enrollment Research, Policy and Practice hosts the annual conference. Executive Director Jerome A. Lucido has played a leading role at the national level in initiatives to improve college and university access for low-income and underrepresented students and to design and execute effective and principled college admission and enrollment management practices. Lucido previously held senior enrollment positions at USC, the University of North Carolina, Chapel Hill, and the University of Arizona.

About the USC Center for Enrollment Research, Policy, and Practice

The USC Center for Enrollment Research, Policy, and Practice analyzes enrollment issues through the critical perspectives of social science researchers, policymakers, and college and university practitioners. The creation of the center is rooted in the belief that college admission, student financial aid, and degree completion processes must become better informed, more expertly practiced, and more equitable.