Norbert Schwarz

Expert in how the mind makes decisions and judges situations

Provost Professor of Psychology and Marketing

USC Dornsife College of Letters, Arts, and Sciences

USC Marshall School of Business

Co-director, Mind & Society Center


  • Election 2016
  • misinformation and how to correct it
  • influence of feelings on judgment and decision-making
  • how subtle feelings guide our thoughts
  • mood and judgment
  • risk perception
  • how the questions we ask shape the answers we get
  • fear-based behavior caused by coronavirus/COVID-10

Additional Information

  • Fellow of the American Academy of Arts and Sciences and the German National Academy of Science
  • Recipient of distinguished scientific contribution awards from American Association for Public Opinion Research, American Psychological Association, German Psychological Association, Society for Personality and Social Psychology, Society for Consumer Psychology, and others


  • German


  • Experts Explain: Norbert Schwarz and Eryn Newman on 'Truthiness' and Political Fact Checks

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