Olympic teams are finalized as Brazil continues to struggle
Out of 420 Trojan Olympians since 1904, 256 competed for the U.S., 23 for Canada and 14 for Hungary; Trojans have represented 56 other countries in the history of the Olympic Games.
Contact: Gretchen Meier at gmeier@usc.edu or (213) 740-6973
Click on image to learn more about USC’s storied Olympic history.
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Predicting crisis events
Joseph Palacios has performed two years of background research on the run up to the Olympics for Hughes Research Labs (HRL) in Malibu. By analyzing hundreds of news articles and social media outlets (Facebook, Twitter, You Tube, etc), Palacios helped develop algorithms for predicting crisis events in Brazil.
Palacios is an expert on the social movements and political issues that have put Brazil in its current emergency situation as the Olympics begin. He also can speak on the role of religion in Brazilian public life.
Palacios is a sociologist specializing in Latin American political culture and research fellow of USC’s Center for Religion and Civic Culture.
Contact: (202) 905-7340 or josephp@usc.edu
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Olympic glory sometimes comes with a price
Seth Gamradt is a specialist in orthopaedic surgery and sports medicine. He is the director of Orthopaedic Athletic Medicine for USC Athletics, and also is a team physician for United States Women’s Soccer. In the past, he was an assistant team physician to the New York Giants football team. He is one of the “Top Doctors” as ranked by U.S. News and World Report.
Contact: Meg Aldrich at (323) 442-3941 or via email at Meg.Aldrich@med.usc.edu.
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Jay Lieberman is an expert in primary and revision total hip and knee replacement and treatment of osteonecrosis (bone death) of the hip and knee. He is professor and chair of the Department of Orthopaedic Surgery at the Keck School of Medicine of USC and director of the Institute of Orthopaedics at the Keck Medical Center of USC. He is the immediate past president of the American Association of Hip and Knee Surgeons.
Contact: Meg Aldrich at (323) 442-3941 or via email at Meg.Aldrich@med.usc.edu
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Social media and the Olympics: #RoadtoRio, #OlympicFlame, #Rio2016
Daniel Durbin is available to discuss the Olympics as a media event, including projections for the television viewing audience, how social media is changing Olympic audience response and the Olympics’ role in international reputations for the United States and Brazil.
Durbin, a clinical professor of communication, is the director of the USC Annenberg Institute of Sports, Media & Society. He is an expert on popular culture, mass media and sports.
Contact: (213) 821-6615 or ddurbin@usc.edu
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Marketing the Summer Olympics
Ira Kalb is an expert in marketing strategy, high-tech marketing and social media. Kalb can speak on the effect corporate sponsors and public health crises may have on the Summer Olympics. He can also speak on the brand of Brazil and the Olympic Games.
Kalb is an assistant professor of clinical marketing at the USC Marshall School of Business.
Contact: (310) 829-9790 or ikalb@marshall.usc.edu
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Trojans competing in the Olympics
USC has more Olympians, medalists and gold medalists than any school. Since 1904, 420 Trojan athletes have competed in the Summer and Winter Games, taking home 135 gold medals (with at least one gold in every Summer Olympics since 1912), 88 silver and 64 bronze. If USC was an independent country, it would rank sixth in the world for most medals earned.
Learn more about USC’s Olympic heritage here and the latest Trojans to earn Olympic berths here.
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