Expert in corporate communication and marketing
Clinical professor of communication
Director, Master's of Communication Management Program
USC Annenberg School for Communication and Journalism
- corporate communication
Rebecca Weintraub has spent more than thirty years in the field of strategic communication, executive coaching, facilitation, change management, and organizational behavior. She began her career as an assistant professor at California State Polytechnic University at Pomona (Cal Poly Pomona) where she was also the Director of Forensics. She then joined the Hughes Aircraft company, which became Hughes Electronics, where over a fifteen-year period she held a number of positions in communication and total quality in the satellite manufacturing division before becoming Director of Corporate Communications for the Corporation, a position she held for five years. In that position she was responsible for communication strategy and tactics for the corporation as well as providing executive coaching for a variety of Hughes executives. She left Hughes Electronics to join the consulting firm of Towers Perrin where she focused on strategic organizational communication, health and welfare benefits communication strategy, and change management. Her clients included Northrop Grumman, MGM, Mazda, AstraZeneca Pharmaceuticals, WellPoint Health Systems, and the L.A. Times.
Dr. Weintraub is currently a Clinical Professor of Communication at USC in the Annenberg School for Communication where she is both the Director of the Communication Management Master’s Degree Program and the Director of the Center for Corporate and Community Education. She teaches strategic organizational and corporate communication classes in that program. Her Strategic Corporate Communication course was Annenberg’s first on-line course. Dr. Weintraub was awarded the 2004 Best On-line Teaching award for higher education by the US Distance Learning Association. In addition to her teaching, she provides strategic communication planning, presentation, executive coaching, management training, and facilitation consulting services to organizations in the public, private, and non-profit sectors. Her clients have included such organizations as Toyota Motor Sales, Fox Networks, the Dental Health Foundation, Mindjet, the County of Los Angeles, and the Redondo Beach Unified School District, the US Navy and Department of Defense.
Dr. Weintraub received her Bachelor’s degree from UCLA and her Master’s and Ph.D. degrees from USC.