Daniel Durbin

Expert in popular culture, image management, and sports communication

Director, Institute of Sports, Media and Society
Clinical Associate Professor
USC Annenberg School for Communication and Journalism

Expertise

  • popular culture
  • mass media
  • branding
  • image management
  • sports communication
  • sports and culture
  • the rhetoric of sports, health, fitness, nutrition and medicine
  • the promotion of health, fitness and medicine in advertising
  • fashion

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