Gene Del Vecchio

Expert in marketing and the entertainment industry

Adjunct Professor of Marketing at the USC Marshall School


  • Marketing
  • Entertainment
  • Movies and television shows
  • Consumer research

Additional Information

Gene DelVecchio is a marketing and entertainment expert, and author of Creating Blockbusters. He has spent 30+ years in and around the entertainment industry and has conducted over 1,000 studies to help build multimillion-dollar businesses on behalf of global brands and franchises across many industries.

Clients have included The Walt Disney Company, Paramount Pictures, Mattel, Hasbro, PBS Sprout, P&G, Kraft Foods, Nestle, and more. He was the SVP of Planning and Research at advertising giant Ogilvy and Mather and started his career at General Mills. He is frequent contributor for the Huffington Post.

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