Jorge Barraza

Expert in emotion and decision-making, and consumer neuroscience

Assistant Professor of Psychology, Masters in Applied Psychology Program at the USC Dornsife College


  • Emotion and decision-making
  • Consumer neuroscience
  • Narrative and storytelling
  • Engagement and immersion

Additional Information

  • Co-founder of a consumer neuroscience consultancy (Immersion Neuroscience) serving to provide neuroscience insights to consumer behavior


  • Spanish

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