Jorge Barraza

Expert in emotion and decision-making, and consumer neuroscience

Professor of psychology (consumer)

USC Dornsife College of Letters, Arts and Sciences


  • Consumer emotion
  • Consumer behavior
  • Consumer neuroscience
  • Storytelling
  • Engagement and immersion in entertainment

Additional Information

  • Co-founder of a consumer neuroscience consultancy (Immersion Neuroscience) serving to provide neuroscience insights to consumer behavior


  • Spanish

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