Lars Perner

Expert on consumer behavior, holiday shopping, autism and Asperger’s syndrome

Assistant professor of Clinical Marketing
USC Marshall School of Business

Expertise

  • marketing
  • consumer psychology
  • bargain-hunting
  • “win-win” deals
  • psychology of gas price changes
  • Thanksgiving, “Black Friday” and holiday shopping
  • online shopping
  • marketing on the Internet
  • color and layout strategies in retail stores
  • product placement
  • consumer decision-making
  • advertising, branding, public relations campaigns
  • the Internet and consumer behavior
  • autism and Asperger’s syndrome
  • social responsibility

Additional Information

  • Publisher, ConsumerPsychologist.com
  • Webmaster, Marketing Educators’ Association
  • Board member, Autism Society
  • Member: American Marketing Association; Association for Consumer Research; American Psychological Association

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