Expert in skateboarding business, media and culture; cultural diplomacy
Adjunct Professor, USC Annenberg School of Communication and Journalism
Research Director, USC Annenberg Institute of Sports, Media and Society
- skate diplomacy
- sports diplomacy
- action sports
- sports communication
- sports and culture
- public diplomacy
- popular culture
- race and ethnicity
- cross-cultural exchange
- U.S.-Cuba relations
- media and content creation
First professor of skateboarding business, media and culture in the U.S.
First academic and skateboarding envoy for the U.S. campaign to integrate Syrian refugees into Europe.
Received the 2016 USC Black Alumni Award for his pioneering work using skateboarding as a tool for cultural diplomacy.
Demonstrates how skateboarding creates a construct identity and global culture which provides a common language and shared experience amongst a diverse transnational community.
Chairman of Cuba-Skate
Featured in the Atlantic, Washighton Post, PBS News Hour, L.A. Times
Founding member of the Maloof Skateboarding Organization
Photographer and content creator for Transworld Skateboarding