Jian Jay Wang

  • Director of the USC Center on Public Diplomacy
  • Associate Professor, USC Annenberg School
Office: (213) 740-9686

Expertise Summary

Expert in corporate communication and public diplomacy


  • branding globalization
  • public relations
  • public diplomacy, including corporate public diplomacy
  • organizational communication
  • communication in contemporary process of globalization, with particular focus on China
  • Chinese corporate communication
  • health care branding

Additional Information

  • Author, Foreign Advertising in China: Becoming Global, Becoming Local
  • Co-author, China’s Window on the World: TV News, Social Knowledge and International Spectacles
  • Editor, Soft Power in China: Public Diplomacy through Communication
  • Directs two research projects under auspices of USC Center on Public Diplomacy: Nation Branding at Expo Shanghai 2010, and Reshaping Cultural Diplomacy in a New Era: Confucius Institutes and China’s Soft-Power Strategy
  • Worked for international consulting firm McKinsey & Company, as senior communications specialist based in China
  • Taught at Purdue University and Chinese University of Hong Kong
  • Earned Ph.D. at University of Iowa; holds degrees from University of Minnesota and Beijing University