USC Today

Valerie S. Folkes

Expert in consumer behavior, especially the effects of stereotypes and negative information on consumer choices
  • USC Associates Chair in Business Administration
  • Professor of Marketing
  • USC Marshall School of Business
Office: (213) 740-5056
Links:

Expertise

  • consumer psychology
  • consumer decision making
  • customer service
  • customer satisfaction with productsand services
  • handling customer complaints
  • market research
  • marketing
  • branding

Additional Information

  • Editor of Attribution Theory: Applications to Achievement, Mental
    Health and Interpersonal Conflict     (1990)
  • Fellow, American Psychological Association