Valerie S. Folkes
Expert in consumer behavior, especially the effects of stereotypes and negative information on consumer choices
USC Associates Chair in Business Administration
Professor of Marketing
USC Marshall School of Business
Expertise
- consumer psychology
- consumer decision making
- customer service
- customer satisfaction with products
and services - handling customer complaints
- market research
- marketing
- branding
Additional Information
- Editor of Attribution Theory: Applications to Achievement, Mental
Health and Interpersonal Conflict (1990) - Fellow, American Psychological Association
